Design - in or out ?
What I would like to do in this blog is share an exchange between myself and Joss Newberry after a mailout that linked to an article about ‘Innovation - What’s design got t do with it” I wrote I 2004, and which provides some arguments for and agains ‘design in-house’, leaning towards brining design understanding and competencies in-house (see end of this blog entry). Below a statement from Joss where he is coming from, followed by our exchange :-). Joss: In the large there is
