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Academic Affiliations

Before receiving her PhD, Bettina achieved a degree in architecture, followed by an MBA from London Business School. She also published two books about innovation and developed the award-winning Innovation Wave®, a web-enabled tool for facilitated assessment and development of innovation capability.

Bettina’s affiliation with leading universities and business schools around the world energizes her work developing some of the latest insights into innovation.

Her guiding principle is maintaining academic rigour while constantly keeping practical relevance in mind. Her published work includes 3 books ‘The Innovation Wave’(2002) and ‘Managing Innovation Design & Creativity’ (2nd edition 2008), both published by Wiley. ‘The Future of Innovation’, an inspirational compendium of over 220 views from 57 countries, knitted together through commentaries by Bettina and her colleague Dr Anna Trifilova has been published by Gower in November 2009.

Academic Affiliations and Professional Positions


2007 - 2008

InternationaleGastdozent, TUM (Technical University Munich), Germany

Chaire Internationale ICN en Management du Design et de l’Innovation, ICN Business School, Nancy University; relationship continued through research projects and teaaching assignments

Non-Executive Director, Unfrozenmind, Ltd., France



Member of the External Advisory Board, Suffolk Unversity, United States

2006 - 2008

Visiting Professor, HHL Leipzig School of Graduate Management, Germany



Member of the External Advisory Board, Suffolk Unversity, United States

Visiting Professor, Middlesex University, London

2005 - 2009

Visiting Professor, Zollverein School of Management & Design, Essen, Germany

2005 - 2007

2004 - 2007

Associate, Centre for Business Research, Manchester Business School, United Kingdom

Visiting Fellow, Cranfield University, Cranfield School of Management, United Kingdom

2003 - 2007

External Examiner to the Regents Business School’s BA (Hons) in International Business with Design Management, London

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